TAR Comes First: Why You Should Always Conduct Target Audience Research Before Launching a Marketing Campaign

The challenge: from zero to complete product positioning

How we did it

1) Goal-setting

2) Screening

3) In-depth interviews

Results

Insights and conclusions

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store