This research aims to highlight the problems of women in the cryptosphere. The gender gap is very high here, and the latest market analytics show that women make up only 5% of the total number of crypto users globally.

The female audience has not been researched by companies that offer services and products in the crypto industry. Startups spend their efforts on attracting men only. The study aims to address this issue and explain how women in the crypto industry make decisions.

For this purpose, group interviews and questionnaires were conducted: more than 400 women from 28 regions participated.

Key insights


According to CoinMarketCap, the capitalization of all stablecoins in the world was more than $ 84 billion, while there were about $ 245 billion in circulation. Who is the leader in this market and how do companies implement this technology?

Market leaders

Top-10 largest stablecoins by capitalization according to the CoinMarketCap website (in descending order):

In just 3.5 months, the BDCenter Digital team helped an investment company decrease the percentage of negative search results in the top 20 of Google and Yandex from 59% to just 14%. The result was a 222% increase in search traffic, while conversions to sales almost doubled.

What is search engine reputation and why it matters

Enter any company’s name into Google and analyze the results (the so-called SERP — search engine result page). It will be a mixed bag: the official website, articles, reviews, videos, news, social media pages, and so forth. But apart from the type of website, search results differ by another parameter: tonality. …

Bitcoin’s recent rally led to a new surge of interest in crypto trading, and even smaller exchanges now have a chance to attract many new customers. Especially if they use the market leaders’ best practices like the ones we uncovered in our latest study.

This is the third post in the series dedicated to the new study of crypto exchanges by BDCenter Digital (see part 1, part 2). It follows up on our 2018 research to show how exchanges’ marketing strategies have changed in the past two years. Some of the findings were unexpected and thought-provoking. …

Can a freshly launched startup with a modest audience quadruple its market cap in just months? As it turns out, yes. That’s exactly what the team of BDCenter Digital did for a DeFi client — and with very tough marketing KPIs at that. The key to success? A careful study of the target audience and an integrated marketing strategy.

Check out our new platform 👉

Almost everyone in crypto has a Twitter account: starting from the most obscure blockchain startup and ending with opinion leaders who’ve made crypto their profession.

We’ve decided to find out what sort of impact influencers really have on crypto: for instance, which coins they tend to write about and if their tweets can affect the price.

To do this, we’ve analyzed over a million tweets by over a hundred influencers, all posted between 2018 and June 2020.


  • Influencers follow the news, not create it. …

By BDCenter Digital on The Capital

Neobanks use Twitter as a customer support platform to provide fast and relevant responses in an informal style. Do digital banks offer detailed solutions on Twitter or do they view it only as a channel for incoming requests?

To find out, we’ve analyzed 105.5 thousand tweets — and here are our findings.

The Data

We collected all the tweets posted by 12 neobanks and 2 personal finance apps (Bankin’ and Linxo) in 2019.

How we helped a new blockchain project find publicity

Our client

In April 2019, we were contacted by the representatives of Melaka Straits City, a blockchain-enabled city under construction on the west coast of Malaysia.

Our task

The project needed to attract investments, so our objective was to create media awareness around it. We needed to get people talking about Melaka Straits City.

The key task was to get at least five publications in one week on websites with a cumulative number of monthly visitors of at least 125 million. We managed to deliver five times that number. Read on to find out how we did it.

The starting conditions

As of April 2019, Google offered…

What can a small company do to attract attention?

Photo by Campain Creators on Unsplash

PR support is a marketing tool that gives great results even during the most routine periods. Who can benefit from PR support, how to get free placements with major outlets, and how do we do PR support at BDCenter Digital? You’ll learn all this and more from our article.

PR Support vs. PR Campaign: Understanding the Difference

Let’s start by analyzing the differences between these two promotion methods. We’ve analyzed them based on our own experience working with IT and fintech projects.

On communication, expectations, and getting your money’s worth

Photo by Rachel Martin on Unsplash

Influencer marketing can do wonders in promoting fintech projects — as long as you know how to use it properly. In order to avoid unpleasant surprises in the process of collaborating with opinion leaders, you’ll need to be well-prepared. In this post, we will tell you about the most common problems that arise when working with influencers, as well as how to resolve them.

Challenge 1: The Blogger Won’t Respond to Your Emails

Let’s say you’ve done all the preliminary work: researched the market, made a list of suitable influencers, and then sent them collab offers. …

BDC Consulting

We’ve been providing marketing & PR services for FinTech, IT, and Blockchain products since 2011.

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