In just 3.5 months, the BDCenter Digital team helped an investment company decrease the percentage of negative search results in the top 20 of Google and Yandex from 59% to just 14%. The result was a 222% increase in search traffic, while conversions to sales almost doubled.
Enter any company’s name into Google and analyze the results (the so-called SERP — search engine result page). It will be a mixed bag: the official website, articles, reviews, videos, news, social media pages, and so forth. But apart from the type of website, search results differ by another parameter: tonality. …
Bitcoin’s recent rally led to a new surge of interest in crypto trading, and even smaller exchanges now have a chance to attract many new customers. Especially if they use the market leaders’ best practices like the ones we uncovered in our latest study.
This is the third post in the series dedicated to the new study of crypto exchanges by BDCenter Digital (see part 1, part 2). It follows up on our 2018 research to show how exchanges’ marketing strategies have changed in the past two years. Some of the findings were unexpected and thought-provoking. …
Can a freshly launched startup with a modest audience quadruple its market cap in just months? As it turns out, yes. That’s exactly what the team of BDCenter Digital did for a DeFi client — and with very tough marketing KPIs at that. The key to success? A careful study of the target audience and an integrated marketing strategy.
Almost everyone in crypto has a Twitter account: starting from the most obscure blockchain startup and ending with opinion leaders who’ve made crypto their profession.
We’ve decided to find out what sort of impact influencers really have on crypto: for instance, which coins they tend to write about and if their tweets can affect the price.
To do this, we’ve analyzed over a million tweets by over a hundred influencers, all posted between 2018 and June 2020.
Neobanks use Twitter as a customer support platform to provide fast and relevant responses in an informal style. Do digital banks offer detailed solutions on Twitter or do they view it only as a channel for incoming requests?
To find out, we’ve analyzed 105.5 thousand tweets — and here are our findings.
We collected all the tweets posted by 12 neobanks and 2 personal finance apps (Bankin’ and Linxo) in 2019.
In April 2019, we were contacted by the representatives of Melaka Straits City, a blockchain-enabled city under construction on the west coast of Malaysia.
The project needed to attract investments, so our objective was to create media awareness around it. We needed to get people talking about Melaka Straits City.
The key task was to get at least five publications in one week on websites with a cumulative number of monthly visitors of at least 125 million. We managed to deliver five times that number. Read on to find out how we did it.
As of April 2019, Google offered…
PR support is a marketing tool that gives great results even during the most routine periods. Who can benefit from PR support, how to get free placements with major outlets, and how do we do PR support at BDCenter Digital? You’ll learn all this and more from our article.
Let’s start by analyzing the differences between these two promotion methods. We’ve analyzed them based on our own experience working with IT and fintech projects.
Influencer marketing can do wonders in promoting fintech projects — as long as you know how to use it properly. In order to avoid unpleasant surprises in the process of collaborating with opinion leaders, you’ll need to be well-prepared. In this post, we will tell you about the most common problems that arise when working with influencers, as well as how to resolve them.
Let’s say you’ve done all the preliminary work: researched the market, made a list of suitable influencers, and then sent them collab offers. …
You can easily connect online reputation management to income management. Your public image directly affects your sales, your career, and your financial well-being in any field — whether you’re searching for an investor, overcoming the negativity spread by your rivals, changing fields, or creating a new public persona.
But what should you do if there are already lots of negative things written about you on the internet? In this post, we’ll use one of our actual cases as an example to show how we changed a client’s online reputation from 48% negative to neutral.
Disclaimer: We sign an NDA with…
Fintech is one of the key drivers of today’s banking industry. Debates about the relationship between startups and banks have been going on for a long time. Should they collaborate or compete? Can Fintech projects replace traditional institutions — or will these two segments complement each other?
These and other issues — including digitization, financial trends, and crypto regulations — were the focus of attention at the international forum, Fintech Borderless: Eurasia Digital in Minsk. The event was attended by the leading executives of Fintech companies, banks, PSPs, and state agencies.
Read on for the key findings of the current…